7 steps to build a great business you’ll love leading
Leader Guide’s plan to building a great business.
Do you have a plan to grow your business and optimise it for profit and revenue?
A great business doesn't just happen on its own. You need a plan that brings together leadership, strategy, frameworks and people.
At Leader Guide, we coach leaders through a 7-step plan to help them build a great business — one that is optimised for profit and revenue, and gives them greater fulfilment, freedom and joy. A business and life they will love leading!
When you work with one of our Business Made Simple Certified Coaches, below is the plan you'll be implementing with expert support:
Step 1. Get your team on a mission
Coaching Field: Leadership
A mission is central to every successful team and organisation. Businesses that focus solely on execution, without alignment to mission first, end up with busy people who are tired and burnt out.
This step involves creating/refining a company Mission Statement along with a set of Guiding Principles (values) that unite and align your whole team around a common goal. Your mission has to be clear and memorable so that everyone can put it into action.
Step 2. Clarify your marketing message
Coaching Field: Marketing
Many businesses waste enormous amounts of time and money on marketing that doesn’t work.
Our Coaches focus on the two key elements of effective marketing: clarifying your brand message so that connects with customers and creating a marketing funnel that grows revenue.
Step 3. Develop a valuable product offering
Coaching Field: Product Development
Products are the lifeblood of any business. Many businesses waste precious time and resources developing and offering too many products that customers don’t actually want.
In this step, our Coaches help you develop in-demand products and services, optimise your existing product offering for profitability and scale, and package products together to increase their value to customers. They’ll also help you develop powerful product frameworks that increase your value and position you as a leader in your industry.
Step 4. Streamline your sales efforts
Coaching Fields: Sales, Marketing
Adding more dedicated sales reps to your team can stimulate growth, though, it isn’t enough. If you don’t have a process to organise and streamline sales, you’ll miss out on the kind of efficiency and productivity you are looking for in your sales team.
This step involves creating a clear sales process, which includes a sales pipeline to move leads through the stages of relationships that you’ve established. Our Coaches also help you create story-driven sales scripts and install the use of sales tools such as a CRM.
Step 5. Install a cash flow management system
Coaching Field: Finance
Managing cash flow might be the most important job there is when it comes to running a business. And one that keeps many business owners awake at night.
This step involves installing a Cash Flow Management System to monitor and project future revenue, as well as manage money now so you don’t run out of it when you need it most. Our Coaches also partner with accountants to install financial reporting and accounting tools to help you understand how your business is performing in real-time.
Step 6. Build your dream team
Coaching Fields: Leadership, Management
Every dream requires a great team, yet most business owners don’t have the inherited skills or processes to hire and retain top talent.
In this step, our Coaches help you install Leadership, Management and Execution frameworks to grow and lead your ‘dream team’. Our Coaches also equip you — the business leader, with the skills and disciplines you need to develop your leadership journey.
Step 7. Develop systems and processes
Coaching Field: Management
To maintain healthy and sustainable growth, each part of your business to needs to work together like a well-oiled machine, with or without you in the room.
In this step, our Coaches help you develop reliable systems across your business so that you can expand and scale — without everything relying on you. Then you’ll be able to break free from working in your business to working on it.
In summary:
These are the 7 key steps to building a great business. Each step should be revised often for continuous learning and improvement. Your Coach will take you through an assessment to help you identify which step to focus on first and keep you encouraged along the journey of growing and leading your business.
Now is the time to hire a business coach
If you’re floating down a river, you don’t need a guide. But if you’re heading into whitewater— you don’t want to be going alone.
And whitewater is exactly where many small business owners are heading right now.
Rising costs, staff shortages, supply chain disruptions and changing market conditions —these challenges only add to daily pressures on business owners already.
With so much at stake, why risk going along?
A Business Coach provides the tools and support you need to take your business forward.
Whether it’s finding solutions to your most pressing problems, or simply holding you accountable to execute your plans — a coach provides clarity, experience and insight that is invaluable to your business journey.
If you’re tired of trying to do business alone and you want a clear plan to optimise your business for profit and revenue — hiring a Leader Guide Coach will be your best investment.
You don’t have to do it alone — be part of a thriving community of business owners on the same journey.
Start with our Free Business Assessment
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